Voices Of Latina Leadership: 7 Founders On Finding Strength In Their Heritage And Identity

In celebration of National Hispanic Heritage Month, the "Voices of Latina Leadership" series highlights Latina founders on the personal and cultural roots of their leadership styles. The first two installments uncovered the themes of perseverance and community, and this final piece explores how embracing heritage and identity can be a source of strength.

For many Latina founders, their roots aren’t just a part of who they are—they’re a source of strength, creativity, and innovation. By leaning into their cultural and familial backgrounds, and even their ancestors and their inner wisdom, these leaders have built businesses that are authentic, impactful, and deeply aligned with their values.

As a therapist and executive coach, I’ve learned that embracing one’s identity isn’t always easy—especially in spaces that might not fully understand or appreciate your experiences. But as these women show, this path has pointed them in the direction of purpose, confidence, and impact. Read on for their powerful reflections on how honoring their roots has fueled their journeys.