How Fresh Cosmetics Nearly Failed—And What Its Founders Learned

When Lev Glazman and Alina Roytberg, the visionary founders behind Fresh Cosmetics, nearly lost their burgeoning beauty empire to a side project, they learned a hard truth every entrepreneur eventually confronts: saying yes to the wrong opportunity can be far more dangerous than saying no to the right one. Their cautionary tale, a powerful lesson in the perils of diluted focus, is one we explore in depth on The Failure Factor podcast. As Roytberg revealed in our conversation, “We neglected our baby. All of a sudden, we took our head away from Fresh and focused on Index… It was a major diversion from our focus.”