$600 Million Exit: How RXBar’s Dyslexic Founder Outsmarted The Protein Bar Industry

In 2013, while food corporations were pouring millions into marketing campaigns, Peter Rahal was in his parents’ basement with just $10,000, three ingredients, and an insight that would disrupt a billion-dollar industry. Just four years later, he sold RxBar to Kellogg’s for $600 million.

Yet long before his success, Rahal spent his early school years in special education classes, struggling with dyslexia in a system that—back in the ‘90s—was often ill-equipped to support students with different learning needs. “It was sort of like, He’s not putting in effort,” Rahal shared of his teachers during our conversation on The Failure Factor podcast.