The Mistake These Women Made When They Launched Their Apparel Brand | The Failure Factor
As I sit in the waiting area of the Primary HQ, my attention is diverted from the brightly accented office to an interaction taking place on the other side of the room: A smiling, casually dressed woman has one knee on a chair she’s rolled over to her male colleague’s desk. Holding her laptop by the base with one hand, she uses the other to point to something on the screen of his desktop computer. I can’t hear what she’s saying, but her demeanor radiates warmth and presence. What a lovely exchange, I think to myself. Wouldn’t it be wonderful if she were one of the founders?