An Unfulfilling Modeling Career And Near-Death Experience Taught These Founders How To Succeed | FORBES

Lauren Berlingeri and Katie Kaps have made it their mission to help people “get high” – but it’s not what it sounds. The team birthed HigherDOSE, the company that’s making infrared saunas mainstream (“DOSE” stands for dopamine, oxytocin, serotonin, endorphins).

In our interview for The Failure Factor, the women explain how they originally intended to install infrared heating systems in yoga studios – without much success: “We started presenting to investors without really having any data to back up how it would work, or any proof that New Yorkers would like that sort of thing.” Kaps explains. “The best advice we got from investors was ‘prove out the concept.'”