How These Eight AAPI Women Entrepreneurs Found Success Playing By Their Own Rules

Many entrepreneurs believe that to make it in today’s crowded market, they have to follow the playbook of other successful companies. But as a therapist and executive coach, I know that the happiest, most fulfilled founders are the ones who play by their own rules (and more often than not, that inner fulfillment also leads to outer success).

This month, as we celebrate Asian American and Pacific Islander (AAPI) Heritage Month, I’m honored to share the stories of AAPI entrepreneurs who embody this philosophy and are building companies that are authentic and values-aligned, not to mention commercially successful.