Voices Of Latina Leadership: 6 Founders On The Art Of Perseverance

In celebration of National Hispanic Heritage Month, the "Voices of Latina Leadership" series highlights Latina founders on the personal and cultural roots of their leadership styles. The first installment uncovers the theme of perseverance, and over the coming weeks, I’ll focus on the concepts of strategically leveraging community and how embracing identity and heritage can be a source of strength.

In honor of National Hispanic American Heritage Month, I’ve spoken to many Latina women business leaders about the experiences that have shaped them.

One theme that’s emerged again and again is perseverance. The entrepreneurial journey, especially for a population that faces challenges like discrimination and access to capital, isn’t without obstacles and struggles. But these founders have not only come out the other side stronger, they see their ability to do so as a key ingredient in their success.

As a therapist and executive coach, I’ve spent years helping people create lives that align with their strengths and values. From this work, I know that perseverance is one of the greatest qualities we can cultivate—and today, I’m honored to share insights from leaders who embody it fully.